These words describe my friend and author, Shel Horowitz. When I first entered the publishing world, I ran into many minefields of confusion, deception, and questionable practices. I had the good fortune to meet Shel at Book Expo in New York and could instantly tell by the wisdom he shared so freely he was a genuine person. I simply had to have his award-winning book Principled Profit: Marketing That Puts People First.

Principled Profit is now a staple in my personal business book library. In 160 pages, Shel lays out a number of forward-thinking ideas about ethics, environmental sustainability, and mutually beneficial partnerships--and shows, hands-on, how to put these ideas into practice in your own business, slashing marketing costs and boosting profit as you go. But it also provides insight into business practices and marketing for the general consumer.

Using his own principles, Shel has achieved success for his ideas and the book. Endorsed by more than 80 entrepreneurs and marketers from Chicken Soup co-creator Jack Canfield to former US Secretary of Labor Robert Reich...resold to publishers in India and Mexico...purchased in bulk by the president of Southwest Airlines; he garnered the attention of business publisher John Wiley & Sons. I was pleased to hear they bought the rights to Principled Profits to use as the basis for his eighth book, Guerrilla Marketing Goes Green co-authored with Jay Conrad Levinson.

But here’s the deal, once the new book comes out, Shel is prohibited by contract from selling the old one.

So he's asked me to offer them to you at a deep discount, along with two e-books he's written as bonuses. Please visit http://bit.ly/18KeY1 (copy and paste if it's not clickable, so you don't confuse the letter l and the number 1) to take advantage of this incredible value.

Whether you run a company, work for a company, or are a general consumer of goods and services, it is a great read. For the consumer, it provides you insight into the kind of practices to look for that put you first so you can leverage your buying power.

Speaking of ethics, I receive no kick back from sharing this offer. It is simply an offer from a friend whom I believe is a leader in helping create new way of doing business – ethically -- that will sustain a new economy and our environment. Heaven knows we need this.